In consideration of the whole point of Session 11, discuss how a musician can succeed in Covid times. What adaptations can they implement? What specific challenges do they face? Incorporate specific examples.
This is a very challenging time for most people and artists to adapt to, just like it’s hard for kids to suddenly switch to online schooling. All these online resources more or less existed before, same with online schooling, but because everyones been used to consuming art and education in live performances and schools their whole lives , online consumption for these areas were never the go-to option. Now that the most of the world is forced to stay home, online buying and streaming has become dependable for artists to make money through it, and heres what they’re doing. First off is performing, how are musicians going to perform live online for people and demand pay for a performance people usually would witness in-person, which often sounds and looks much better? Answer is, prices are going to drop, and that sucks, but also… people just don’t care about contributing as much. But we know this already, and unless you’re Ariana Grande or Joji, charging around $25 bucks for a livestream “seat”, most artists are relying on online tips, bundles, subscriptions for their music. With online streaming services like Spotify, Soundcloud, Facebook, Instagram, Youtube, Bandcamp, Bandzoogle, some just now including contribution options, this is more possible for the “struggling artist”. But it takes more than just streaming a show and hoping people tip through Paypal or Cashapp, to make some actual money you gotta advertise on social media, start selling merchandise, and get people to subscribe to your creation which is what the company Patreon does. This is a lot of work to make sure you get out there and people see what you create, and my best advice is to just make sure it’s easy. You gotta make sure people can see where the “tip jar” is, make sure donating doesn’t take a long time because we’re all 100% more impatient online since we have no responsibility to be formal, be present in the moment, or any of the stuff you’d do in person. Lastly, make it personal. Nobody’s in the audience, nobody’s at the actual venue to raise the energy, raise the stakes, make it so the camera audience experiences the performance like its in person, not like they’re watching on TV. We’ll have to direct the attention to the camera so it’s more appealing and personal, and hopefully we’ll figure this online performance aspect out soon to get the best results.
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